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Not long ago, 40-year MDRT member Tony Gordon was stopped by another MDRT member who had doubled his production and reached Top of the Table for the first time. It happened because this person took Gordon's advice of asking clients want they want instead of telling them what they need.

"It's hard enough to get a prospect to talk to you," said Howard E. Sharfman, a 22-year MDRT member from Chicago, Illinois. "Once you have the ability to have that conversation, to limit yourself to one subject matter lowers your chance of success with the client."

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